FreeWheel

  • Demand Sales Manager - Milan

    Job Locations IT-Milan
    Department
    Markets
  • ABOUT THE OPPORTUNITY

    FreeWheel, A Comcast Company, comprised of FreeWheel Publishers, FreeWheel Markets, and FreeWheel Advertisers – empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We power the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.  With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video.

     

    RESPONSIBILITIES

    As a Manager, Demand Management Italy, you will operate and grow business with Italian Video Advertising Buyers.  You will engage in a variety of tasks including executing the Demand sales strategy across your territory, driving the qualification, negotiation & development of opportunities.

     

     

    Approaching & selling to Agencies and Agency Trading Desks

    • Position our company as a reference of choice for buying premium video inventory and be fluent about the media ecosystem in Italy to be able to tailor a media and technical proposal tailored for each opportunity.
    • Execute the existing sales strategy in programmatic video to address the expectations of advertisers, trading desks and media agencies; this means you can develop a strong understanding of your clients’ needs.
    • Build on an already strong pipeline of demand opportunities engaging with relevant video ad buyers in Italy.
    • Build strategic business relationship with agencies and their trading desks.
    • Coordinate with Demand Account Management and AdOps teams that ad spend is delivered smoothly through DSPs partners.
    • Understand the adequate inventory / CPM for buyers and feed back into the supply organization.

     

    Reporting & Analysis

    • Owner of the reporting of your assigned accounts
    • Execute on quantitative and qualitative objectives set by your manager which will guide your go to market approach
    • Follow spends & KPIs and provide alerts to drive revenue up
    • Understand buying methods of your clients and orientate them to bring more revenues
    • Make sure there is an alignment between supply & demand
    • Analyze inventory requirements and inform the publisher team

    ABOUT YOU

    • Direct digital sales experience with Italian agencies and/or trading desks. A background selling in a sales house (SSP, ad network or publisher sales house) will be an advantage
    • Very strong contact base among agencies, trading desks and key programmatic companies at operating levels
    • A strong teamwork attitude
    • Minimum 3-5 years of experience in digital media sales
    • Passion for online video advertising and technology
    • Committed to delivering results for our clients
    • Eagerness to work in a rapidly growing company
    • Fluent in English and Italian
    • Deep understanding of programmatic and/or the video ecosystem is an advantage

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